Created for the Canadian Premier League and WestJet, this branded player feature gives fans a more personal look at Cavalry FC’s Victor Loturi through the items he carries with him on the road. Part of the What’s in My Bag? series, the film uses a relaxed interview format to reveal the routines, interests and everyday essentials that are part of life as a professional soccer player.

As Loturi works through the contents of his bag, personal items become natural starting points for conversation, humor and personality. The film combines simple interview coverage, product detail shots and branded graphics to keep the focus on the player while integrating WestJet naturally into the story. The result is approachable short-form content that gives supporters a glimpse beyond the pitch while creating a genuine connection between the athlete, the league and the sponsor.

WestJet What’s in My Bag: Victor Loturi shows how commercial and promotional video production can create entertaining branded content around an athlete’s personality while interview-driven video helps audiences connect with the person behind the player.

More Sports & Branded Content

WestJet What’s in My Bag: Alessandro Riggi
A personality-driven branded feature giving HFX Wanderers FC player Alessandro Riggi a chance to share the stories behind the items he travels with.

RW&CO: Get Suited with Mark Scheifele
A polished brand film featuring Winnipeg Jets star Mark Scheifele, combining sport, personality and commercial storytelling.

Canadian Premier League / Tourism Manitoba
A sports promotional film bringing together professional soccer, Manitoba and the excitement of live competition.