Project Details
Client
Riverview Health Centre Foundation
Category
Nonprofit Fundraising Film
Industry
Healthcare / Nonprofit
Services
- Creative Strategy
- Story Development
- Documentary Interviews
- Cinematography
- Editing
- Color Grading
- Sound Design
Location
Winnipeg, Manitoba
Project Overview
Created for Riverview Health Centre Foundation, this film shows how fundraising can translate into meaningful moments of connection, dignity and joy for residents at Riverview Health Centre. The Centre provides rehabilitation, palliative and long-term care while supporting patients and residents through hospital, personal care home, outpatient and community programs.
The film follows residents taking part in an adaptive cycling experience connected to the Foundation’s annual Cycle on Life fundraiser. Rather than focusing only on the event itself, the story brings viewers close to the people whose lives are directly affected by the Foundation’s support. Through warm observational footage and intimate human moments, the piece reflects the Foundation’s larger mission of helping Riverview Health Centre meet the medical, social and spiritual needs of the people it serves.
Cycle on Life shows how nonprofit video production can connect fundraising with the real people it supports, turning an organizational mission into a story audiences can see, feel and understand.
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