Project Overview

In 2021, amidst the challenges of the COVID-19 pandemic, the Canadian Premier League (CPL) demonstrated resilience by playing their entire season in a "bubble" in Winnipeg. To promote this unique series and enhance viewership, we partnered with Manitoba Tourism to craft a compelling video. Even in its early stages, the CPL has shown remarkable persistence, continuing to "keep on kicking" when many other sports were halted by the pandemic.