Created for the Canadian Premier League and WestJet, this branded player feature introduces HFX Wanderers FC midfielder Alessandro Riggi through the personal items he carries with him on the road. Part of the What’s in My Bag? series, the film uses a relaxed interview format to give fans a more personal look at the player beyond the pitch.

As Riggi works his way through the contents of his bag, everyday objects become starting points for conversation, humour and personality. Branded graphics, product details and a simple visual approach keep the focus on the player while naturally integrating WestJet into the experience. The result is approachable short-form content that connects fans with a Canadian Premier League player while giving the sponsor a meaningful role in the story rather than treating the brand as an interruption.

WestJet What’s in My Bag: Alessandro Riggi shows how commercial and promotional video production can create engaging branded content around personality and storytelling while interview-driven video helps audiences connect with the person behind the athlete.

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