The Western Retail Lumber Association (WRLA) has been supporting and advocating for the building supply industry across Western Canada for more than a century. Produced for the WRLA, this film highlights the organization's commitment to serving nearly 1,200 member businesses throughout Manitoba, Saskatchewan, Alberta, British Columbia, the Northwest Territories, and Nunavut. Through advocacy, education, networking, and industry leadership, the WRLA helps strengthen Canada's lumber and building materials sector while fostering collaboration and innovation across the region. This project was created to raise awareness of the WRLA's mission and the value it provides to members and the communities they serve.

The Western Retail Lumber Association shows how nonprofit storytelling can communicate an organization’s mission, strengthen its connection with members and highlight the broader value it brings to the communities and industries it serves.

More Nonprofit Work

Bethel Rays of Hope: A Place to Belong
A powerful nonprofit documentary about hope, family and the life-changing impact of providing vulnerable children in Kenya with care, stability and a place to belong.

Joe Aiello: Bringing People Together
A heartfelt documentary celebrating generosity, community leadership and a fundraising tradition that has brought people together in support of Grace Hospital.

Moe Zeid: A Legacy of Giving
A documentary honouring a Winnipeg community leader whose decades of generosity, humility and service have supported healthcare, charitable organizations and countless community initiatives.