Produced for St. Vital Centre, this beauty tutorial was created as part of the Spark lifestyle campaign to inspire shoppers through engaging fashion and cosmetics content. Focusing on the popular makeup technique known as baking, the video demonstrates how to set concealer for a brighter, smoother, and longer lasting finish. Combining professional makeup artistry, polished cinematography, and clean motion graphics, the tutorial delivers practical beauty tips in a format designed for digital marketing and social media audiences. Beauty tutorials like this help consumers explore new techniques while connecting them with the retailers, brands, and services available at one of Winnipeg's leading shopping destinations. Created to educate and inspire, the project highlights how short form lifestyle videos can strengthen retail marketing, increase customer engagement, and showcase current beauty trends in an authentic and engaging way.

How to Bake Your Concealer shows how short-form promotional video can turn practical lifestyle content into an engaging way for a retail brand to connect with customers and stay relevant in their everyday lives.

More Commercial & Promotional Work

WestJet: What’s in My Bag?
A fun branded behind-the-scenes series created with WestJet and the Canadian Premier League, offering fans a lighthearted look at the gear, routines and personalities of professional soccer players.

Halloween Makeup Makeovers
A seasonal beauty feature created for St. Vital Centre, using dramatic makeup transformations and polished visuals to engage shoppers with entertaining digital content.

Cotton Candy Topknot Tutorial
A playful beauty tutorial created for St. Vital Centre, combining professional hairstyling, polished cinematography and motion graphics for digital and social audiences.