Produced for St. Vital Centre, this beauty tutorial was created as part of the Spark lifestyle campaign to inspire shoppers through engaging fashion and cosmetics content.

Focusing on the popular makeup technique known as baking, the video demonstrates how to set concealer for a brighter, smoother, and longer lasting finish. Combining professional makeup artistry, polished cinematography, and clean motion graphics, the tutorial delivers practical beauty tips in a format designed for digital marketing and social media audiences. Beauty tutorials like this help consumers explore new techniques while connecting them with the retailers, brands, and services available at one of Winnipeg's leading shopping destinations.

Created to educate and inspire, the project highlights how short form lifestyle videos can strengthen retail marketing, increase customer engagement, and showcase current beauty trends in an authentic and engaging way.

Client: St. Vital Centre
Production: Orange House Media