What is in a player's bag? This fun, fast paced series gives fans a behind the scenes look at the personalities of the Canadian Premier League's biggest stars.

Produced for the Canadian Premier League and WestJet, each episode offers a lighthearted glimpse into the gear, routines, and personal stories that help define life as a professional athlete. Blending humor with authentic conversation, the series gives fans a chance to connect with players beyond the pitch.

WestJet: What’s in My Bag? shows how branded video can create a more personal connection with an audience by combining entertainment, personality and authentic moments with a clear promotional purpose.

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