roduced for St. Vital Centre, this beauty tutorial was created as part of the Spark lifestyle campaign to inspire shoppers through engaging fashion and beauty content.

Designed for digital marketing and social media, the video demonstrates how to apply false eyelashes using simple techniques that help create a natural, polished finish. Combining professional makeup artistry, clean cinematography, and modern motion graphics, the tutorial offers practical beauty tips while showcasing current makeup trends and helping viewers build confidence in their everyday beauty routine. The Spark campaign connected shoppers with fashion, beauty, and lifestyle inspiration while highlighting the retailers and beauty brands available at one of Winnipeg's premier shopping destinations.

Created to educate and inspire, the project demonstrates how short form beauty videos can strengthen retail marketing, increase customer engagement, and connect consumers with the latest products, techniques, and seasonal beauty trends.

Client: St. Vital Centre
Production: Orange House Media